Conceptual Work

Long Tall Sally is a brand specialising in fashion for tall women and body confidence is at the heart of everything they do. We created a campaign from the insight that 76% of women lack fashion confidence, yet as children, 80% wore what made them happy. We invited six children to style six adult women to prove that style really does have no rules.

Idea & execution by Corryn, Propellernet & Long Tall Sally.

We worked with house and pet sitting business, TrustedHouseSitters, to create a campaign that would increase brand awareness amongst both pet owners and pet sitters. Our idea? To launch the world’s first ‘Pet Plaque’ programme to recognise and celebrate amazing pets in the same way noteworthy humans have been for over 150 years.

Idea & execution by Corryn & team at Propellernet

Music Mapped is an interactive, evergreen tool that provides a visual representation of the most sung about cities, towns and locations around the world. Based on the lyrical analysis of over 200,000 charting singles from the past 60 years, it allows people to explore a musical world map by genre, decade, location and artist.

Idea & execution by Corryn & team at Propellernet

Whilst raising awareness of Carbon Monoxide Week and encouraging people to get Carbon monoxide detectors in their home, we were faced with a unique challenge – how do you create a film about something that’s invisible? We asked a group of imaginative children to describe and draw what they thought an invisible monster in their home might look like then brought them to life by working with professional illustrators. They came up with a variety of weird and wonderful creatures which not only help the viewer to conceptualise the idea of CO in their home, but make it less depressing and more engaging.

Idea & execution by Corryn & team at Propellernet